eNews Builder Bulletin

April 28, 2009

April 2009 Bulletin

VOL. 2009 ISSUE 2

Featured Article...

Email Marketing is Dead... Long Live Email Marketing

Yeah I know, that sounds crazy, especially coming from an email marketing company. But in reality, it's alive and well. The problem is that email marketing has become misdefined. Just sending a blast to your contact list with some sort of deal on whatever widget or service you sell does not amount to true email marketing. There's much more to it than that if your going to be successful over time.

Those who don't plan, segment, test and nurture their mailing lists, will find that their valuable email recipients will dwindle and die. They might just delete your email or worse, they unsubscribe.
So let's see how we can avoid this...
[Click to continue]

How do I do that?

Creating a Place for Your Subscribe Box
As email clients begin disabling the forms that a potential subscriber could use to sign up, it becomes more important to have a specific place to bring them other than your cover page. One option is to create a special article that automatically appears in all issues, and then create a link to that article on the cover. Click the link below to learn how.
[Learn More - Go Here]

Frequently Asked Questions

What format will subscribers receive by default:
HTML or Plain Text?
If not otherwise specified, the format preference for each subscriber is "Unknown". This means when the newsletter email is sent it is delivered using a multi-part format that includes both a plain text and an HTML version.
[Learn More - Go Here]

How do I set up an automatic responder when someone subscribes to my newsletter?
When someone subscribes to your newsletter, you can have the system immediately send back a welcome message. This email can be a plain text message that you define for this purpose, a specifically designed issue of your newsletter, or it can be the current, most recent issue.
[Learn More - Go Here]

Best Practices

Using Web Forms in E-Mail
Many e-newsletters depend on surveys and subscribe boxes as a major part of their newsletter design and functionality. However more recently some new security features in mail clients are popping up which can interfere with these web forms. This month we will discuss what can happen and what you can do to minimize it’s affect on your subscribers.
[Learn More - Go Here]

How Much Is Too Much (E-mail)?
Never before has it been so easy to publish information to so many people in so short a time. It's so quick and easy, it can even be dangerous. Ever wonder if you are sending too much e-mail? Or, are you sending enough? Here are a few "rules of thumb" you can use.
[Learn More - Go Here]